The power of proof-points – @rogerdooley

Roger Dooley of Neuromarketing points to a tiny change that has dramatic effects.

“Then, the experimenters added one element: a chart that displayed the same data. This small change caused the percentage of readers who believed the drug to be effective to leap from 67.7% without the chart to an amazing 96.6% with the chart.”

Read the rest, here.

I’m forever talking to clients about the persuasive power of data and proof-points – making it visual has even greater power (and, of course, encourages social media sharing).