Brand Loyalty?

Michael Wade’s (Execupundit) post on Brand Loyalty got me thinking.

Like him, I find I have very few absolute loyalties in the things I give any thought too. All I can think of are:

On things I give very little thought too, the list is longer – and probably born of convenience. It includes: Nurofen, Bonjela, Gillette and sundry contents of bathroom cabinet and larder.

    The Economist print cover



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