How stories work in a data-driven world

The Sea We Swim In: How Stories Work in a Data-Driven World, by Frank Rose is worth a read.

It criss-crosses from business stories like Harry’s, the razor brand, and Warby Parker (eyewear) to modern media phenomena like The Waking Dead and West World to explore how stories survive and grow in our modern, hyper-connected world.

From a business and marketing perspective, the recounting of Burberry’s re-invention and the British Army’s recruitment success are worth reading, while examples like QAnon are more cautionary.

Lots to digest and ponder.