Does Content Marketing Work?

Yes.  According to a new paper from Kapost and Eloqua, content marketing costs 41% less per lead generated than paid search for large companies.

Content marketing is not a quick fix.  “It’s not a campaign,” as the Content Marketing Institute’s Joe Pulizzi explains, “it’s a war of attrition.”  To be successful, content marketing requires a change of approach, a change of structure and a change in measurement but over time, the results are impressive.

A fuller summary is available in this post from the Content Marketing Institute, here.

The paper itself – Content Marketing ROI – is available as a downloadable PDF, here.  It requires registration but is well worth a read.