The hesitations can be most of the message – @execupundit

Valuable observations about customers from Execupundit’s Michael Wade:

  • The hesitations can be most of the message.
  • If you sense something isn’t quite right, you are correct.
  • Early on, they think they know the problem and you think you know the solution. At least one of you may be wrong.

The full list, here.

 

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