How a picture helps you pay your taxes

James Lawther at Squawk Point has an interesting post on the impact of pictures on vehicle relicensing rates.

The trial was grounded in the work of UK Government’s Behavioural Insight team which is, in turn, informed by the work of Richard Thaler (co-author of the influential book Nudge).

Imagery is an important part of story-telling and persuasion.

Worth a read.