Sci-fi prototyping with @SciFutures #contentmarketing #writing

The Times has a profile of SciFutures, a firm that creates sci-fi short stories to help businesses and other organisations envision the future and develop strategies in response.

It’s a great concept and one already taken up by firms like Visa, Ford, Pepsi and Samsung, along with NATO and the US Navy. We are all wired for stories and the format helps execs get past the barriers of the “unthinkable”. SciFutures founder Ari Popper calls his stories:

“data with soul.”

The Times’ article is here.

SciFutures is here.

There’s also an article here from Fast Company.

Photo by Alessio Lin on Unsplash