No shortcut to the shortlist – Seth Godin
Everyone, especially freelancers and other sovereign professionals, wants to be on the shortlist; to be the top-of-mind, go-to person for whatever your particular skill happens to be.
“After all, once you’re on the shortlist, not only do your fees double, but the amount of work increases to the point where you can’t possibly do it all.
It’s easy to seduce yourself into thinking it’s a straight up meritocracy…”
The whole story, here.
