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Writing
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The Art of Persuasion in B2B Copywriting
The power of storytelling – Classical Wisdom
How startup funding works
“Sometimes it’s enough to offer clues.” – Rick Rubin #writing
The secrets of narrative immersion #writing
You have 15 seconds…
How stories work in a data-driven world
Words that work for UK business
Professionals, hacks and amateurs – @thisisseth
The Inciting Incident in nonfiction
Sacrificial sentences with @execupundit
Cinema and the Roaring 2020s – @DAaronovitch
Reading is #Writing
Where bad grammar guides come from?
Do you want truth or coherence? #writing
The oldest story ever told?
Footnotes as foot soldiers #contentmarketing
Stories, villains and evolutionary psychology
Magic, marketing and anomalistic psychology – @RogerDooley, @MattLTompkins
Sci-fi for scenario planning
10 words – @ThisIsSeth
Friction – @RogerDooley
Write simply – @ThisIsSeth
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