Writing

Rock and roll rhetoric: Year of the Cat

A Self-Help Guide for Copywriters, Dan Nelken

Rock and roll rhetoric: White Room

Complete the Copywriter Survey 2025

The copywriter as digital nomad?

Is your content visionary or vanilla? – Content Marketing Institute

Think in ink

Steven Pressfield lost his home in Los Angeles fires

Say Hi

The Art of Persuasion in B2B Copywriting

The power of storytelling – Classical Wisdom

“Sometimes it’s enough to offer clues.” – Rick Rubin #writing

The secrets of narrative immersion #writing

Words that work for UK business

Professionals, hacks and amateurs – @thisisseth

The Inciting Incident in nonfiction

Sacrificial sentences with @execupundit

Reading is #Writing

The oldest story ever told?

Footnotes as foot soldiers #contentmarketing

Stories, villains and evolutionary psychology

Magic, marketing and anomalistic psychology – @RogerDooley, @MattLTompkins