Writing

Professionals, hacks and amateurs – @thisisseth

The Inciting Incident in nonfiction

Sacrificial sentences with @execupundit

Reading is #Writing

The oldest story ever told?

Footnotes as foot soldiers #contentmarketing

Stories, villains and evolutionary psychology

Magic, marketing and anomalistic psychology – @RogerDooley, @MattLTompkins

Sci-fi for scenario planning

Write simply – @ThisIsSeth

How our words shape our reality – @vivian_giang

The Neuromarketing reading list – @RogerDooley