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Writing
Footnotes as foot soldiers #contentmarketing
Stories, villains and evolutionary psychology
Magic, marketing and anomalistic psychology – @RogerDooley, @MattLTompkins
Sci-fi for scenario planning
10 words – @ThisIsSeth
Friction – @RogerDooley
Write simply – @ThisIsSeth
Rock and roll rhetoric: Jesus He Knows Me
Cognitive load – @ThisIsSeth
Content marketing for a post-social era
Killer techniques for SEO Copywriting – @RobbieRichMktg
Neuromarketing meets Content Marketing
On Writing, Nicholas Bate
How to enjoy the right to be read
The repetition of stories – @thisisseth
How our words shape our reality – @vivian_giang
What can content marketing learn from fairy tales?
Snow Crash by Neal Stephenson
5 best books for business writing
The Neuromarketing reading list – @RogerDooley
Trust and the attention asset – @thisisseth
Where do stories come from?
Philip Pullman on storytelling
The Inky Fool on English place names
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